Over the years, MTV has focused on being the platform that offers opportunities to the youth. For instance, local show ‘Coke Studio’ offers young musicians to showcase their talent. However, the one genre that it never dabbled in has been fashion. Now, that is set to change with the broadcaster making its first format acquisition. From 19 July, the channel will air the 10-episode ‘India’s Next Top Model’. The show’s presenting sponsor is TRESemmé, while Lakme is a co-presenter and Amazon.in is the powered-by sponsor. The fashion-based show will air every Sunday at 7 pm. It is a local adaptation of US broadcaster CBS’ ‘America’s Next Top Model’. The Indian version is being launched by licence-holder and producer Bulldog Media and Entertainment.
Read more at: http://www.televisionpost.com/television/mtv-enters-fashion-genre-with-indias-next-top-model/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/mtv-enters-fashion-genre-with-indias-next-top-model/ | TelevisionPost.com