TV18 and Viacom18's venture, IndiaCast, has launched the international version of MTV India in the Middle East and North Africa (MENA) region. With this launch, MTV India's international distribution footprint now spans 31 countries.
MTV India will be available on Pehla branded packs across DTH, Cable, IPTV and SMATV in Bahrain, Cyprus, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, United Arab Emirates, Yemen, Egypt, Libya, Morocco,Algeria, Tunisia, Sudan and Mauritiana. MTV India will also be launching on other platforms shortly.
Featuring music and youth reality content from India in Hindi, MTV India will complement Viacom International Media Networks' (VIMN) existing MTV channel, which services the Middle East and North Africa region with Arabic and international music and entertainment content.
This is IndiaCast's second channel in the region after Hindi GEC COLORS was launched in September 2010. The company's team in Dubai, which currently distributes and handles advertising sales for COLORS, will be managing the distribution and sales for MTV India as well in the region.
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MTV India will be available on Pehla branded packs across DTH, Cable, IPTV and SMATV in Bahrain, Cyprus, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, United Arab Emirates, Yemen, Egypt, Libya, Morocco,Algeria, Tunisia, Sudan and Mauritiana. MTV India will also be launching on other platforms shortly.
Featuring music and youth reality content from India in Hindi, MTV India will complement Viacom International Media Networks' (VIMN) existing MTV channel, which services the Middle East and North Africa region with Arabic and international music and entertainment content.
This is IndiaCast's second channel in the region after Hindi GEC COLORS was launched in September 2010. The company's team in Dubai, which currently distributes and handles advertising sales for COLORS, will be managing the distribution and sales for MTV India as well in the region.
Read More . .