News Mukesh Ambani's $20 Billion Bet on TV

Technoglitch

Core Member
India's richest man, Mukesh Ambani, is muscling into the cable TV sector as part of a media and telecoms offensive that pits him against his once-estranged younger brother and threatens to shake up both industries.

Ambani controls Reliance Industries , an oil and gas behemoth that is India's most profitable conglomerate. He is also now targeting consumers, taking steps most recently into telecoms, where he has spent at least $18 billion (roughly Rs. 1,21,405 crores) on 4G telecoms brand RJio, due to launch this year.

Now, he plans to spend around $2 billion (roughly Rs. 13,489 crores) over three years to capture TV sets, two people with direct knowledge of the matter said, as he eyes an opportunity to use his financial clout in what is a highly fragmented sector.

RCom has a 140,000 km, pan-India fibre optic cable network which RJio will use under a 2014 deal, alongside its own 250,000 km network. A Reliance push into TV will also use RCom's network of towers and cables. In January, the two companies signed a deal to share RCom's 800 MHz spectrum for its 4G push.

That could provide something of a cushion, but is unlikely to ease the pressure. As Mukesh's telecom and cable projects take hold, analysts and industry executives say Reliance Industries' clout and the scale of its effort will pressure smaller rivals, including RCom.

Ambani's $20 Billion Bet on TV, Telecom May Rekindle Sibling Rivalry | NDTV Gadgets360.com
 

hike

EntMnt Rockers
Finest Member
What I think RELIANCE DIGITAL TV change to Jio Digital TV & Jio Digital Cable for cable platform.
Hopefully Jio Cable will be very cheap in rate as marketing has very tough competition these days.
 

THAKUR

EntMnt Contributor
Finest Member
Mukesh Ambani's recent focus in the telecom sector hasn't gone unnoticed, where he has spent at least $18 billion ($1,800 crore) on 4G telecom brand RJio. Industry insiders observe that Mukesh Ambani's aggressive take on the telecom and television sector may also pit him against his brother Anil Ambani and his company.

Now reports are out that he intends to spend another $2 billion ($200 crore) over three years to capture TV sets as he eyes an opportunity to use his financial clout in what is a highly fragmented sector. To put matters into perspective, Mukesh Ambani's television unit has been aggressively signing up deals with hundreds of small players in a street-by-street effort to root out any final hurdle in its cable TV drive, reported Reuters.

Industry observers note that this could also snap up rival operators as part of that push, those sources and analysts said, driving tie-ups in a crowded sector that includes Hathway Cable, Den Networks and Siti Cable.

Industry sources quoting un-named Reliance officials say that Reliance’s mid-year goal of 1 million (10 lakh) subscribers would rise to 5 million (50 lakh) homes in the medium-term. Within three years, the aim is 20 million (2 crore).

With only 20 million (2 crore) homes in India having a broadband or another Internet connection, it goes without saying that there is a huge growth potential in a country with a population of some 1.3 billion (130 crore).

"Once the company manages to crack the last mile... it will be a formidable player," Den Satellite Network MD Rajev Gavi shared with Reuters.

Reliance executives say it will offer a bundled package with hundreds of channels and video-on-demand in high definition, along with broadband Internet, a landline phone and home surveillance. It will also offer Jio Play, its version of the Netflix movie and TV series streaming service.



Indian Television Dot Com | Mukesh Ambani 20 billion investment plans in television and telecom
 
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