Online fashion retailer Myntra will shut its website from May 1, in what is a definitive step towards becoming only a mobile app-based retailer, sources close to the development told TOI. This will be the first such instance of an e-commerce player transforming into a mobile-only entity as internet usage over smartphones surges in India.
TOI first reported in its February 7 edition that Myntra may look to phase out its web presence sometime during this year. However, the decision to shutter the site has been advanced, said sources, who did not want to be named. Flipkart, which acquired Myntra a year ago, may also follow suit if the experiment goes down well with the fashion e-tailer.
Both Flipkart and Myntra have already closed down their mobile websites directing visitors to their respective apps. Mukesh Bansal, Myntra co-founder and head of com merce at Flipkart, did not respond to TOI's query on the closure of the e-tailer's site There is a 360-degree advertising and marketing campaign being planned by Myntra to announce its app-only presence which will be unveiled in the coming weeks, sources said.
Myntra to shut website from May 1 - The Times of India
TOI first reported in its February 7 edition that Myntra may look to phase out its web presence sometime during this year. However, the decision to shutter the site has been advanced, said sources, who did not want to be named. Flipkart, which acquired Myntra a year ago, may also follow suit if the experiment goes down well with the fashion e-tailer.
Both Flipkart and Myntra have already closed down their mobile websites directing visitors to their respective apps. Mukesh Bansal, Myntra co-founder and head of com merce at Flipkart, did not respond to TOI's query on the closure of the e-tailer's site There is a 360-degree advertising and marketing campaign being planned by Myntra to announce its app-only presence which will be unveiled in the coming weeks, sources said.
Myntra to shut website from May 1 - The Times of India
