IndianMascot
Core Member
National Geographic Network, Fox International Channels managing directorKeertan Adyanthaya talks about the company’s plans and the way forward.
Excerpts:
What are the focus areas to grow the business this year?
We are focusing on creating more language feeds for the channels, now that digitisation has taken firm root. We are also looking at being the top channel on the various DTH/MSO platforms in our respective genres. The other focus area is to create a deeper engagement with our advertising partners to grow our revenues.
Could you specify which language feeds you are looking at?
We are looking at Kannada, Punjabi, Marathi and Oriya. But we will only go ahead with two of them after evaluation.
Like Discovery, are you also looking at launching separate regional channels? Is the market big enough for such an exercise?
At this point, we have no plan to start separate regional channels.
Via : TP
Excerpts:
What are the focus areas to grow the business this year?
We are focusing on creating more language feeds for the channels, now that digitisation has taken firm root. We are also looking at being the top channel on the various DTH/MSO platforms in our respective genres. The other focus area is to create a deeper engagement with our advertising partners to grow our revenues.
Could you specify which language feeds you are looking at?
We are looking at Kannada, Punjabi, Marathi and Oriya. But we will only go ahead with two of them after evaluation.
Like Discovery, are you also looking at launching separate regional channels? Is the market big enough for such an exercise?
At this point, we have no plan to start separate regional channels.
Via : TP