Taking the lead from the successful transition of Star One to Life OK that took place in December 2011, Star India is all set to transform Fox Action Movies into Star Movies Action on June 2, 2013. Dedicated to action lovers, the second English movie channel from Star will complement its existing English movie channel Star Movies that is already a market leader.
When Star One was taken off air for a month and replaced by Life OK, a success story was scripted. Where Star One was struggling with 40 GRPs every week, Life OK launched with 100 GRPs. Now the channel straddles the No. 5 or No. 6 position competing with SAB TV. With the closure of Fox Action Movies which was showcasing only martial arts movies and the launch of Star Action Movies that will showcase all types of action movies, Star India expects to repeat the same success story.
Star India has content partners like 20th Century Fox, Universal Studios, Walt Disney and Sony Pictures Television and has built a vast library of action movies that includes movies from a few other studios also. Star Movies Action has planned three mega movie premieres in its first month to mark the launch of the channel – ‘Abraham Lincoln: Vampire Hunter’, ‘Chinese Zodiac’ and ‘Taken 2’.
