Breaking News New HD Channel " Epic TV "

[IndianMascot]

Come August, Indian television will have its own ‘History’ channel called Epic TV, which will offer content that will showcase the country’s history, folklore and mythology. The channel, which is yet to get regulatory approval, is a part of Epic Television Network promoted by Mahesh Samat, who quit as head of Walt Disney India last year to start his own venture.

The channel is said to open a new category in Hindi entertainment, termed as ‘segmented’, that presents thematic content focused on a particular genre, thereby, offering increased choice and different viewing opportunities.

The latest FICCI Frames KPMG report has also indicated that digitisation is expected to open up more avenues for broadcasters to launch subscription-driven, specialty channels in India.

“ Digitization has opened up lot of opportunities in terms of diverse viewership in the country. We have through our survey have found that there is a strong affinity for such content in both urban and rural India. We are looking at offering three hours of fresh content every day,” Samat said. The company is also looking at acquiring movies in these genres. He also said that the channel will not be free-to-air.

He, however, refused to divulge any financial details on the company, which became operational from December last.

Samat said this full HD channel will be available on all DTH and digital platforms across all major markets in India.

One of the shows on Epic is based on Indu Sundaresan’s novel The Twentieth Wife that is about Mehrunissa, the twentieth wife of emperor Jehangir.



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[shawl_who]

Now thats epic news...

 

[bhaskarkilli]

waiting for it.

 

[IndianMascot]

This is how the Logo of EPIC TV would look like

EPIC will be a first of its kind segmented channel in the Hindi entertainment category, offering a compelling and modern take on Indian history and mythology. Our vision is to create a brand in television that will translate our vibrant past into entertainment with the objective of creating new IPs, strong characters and new heroes that strike a chord with mass audiences.”

EPIC will have action, drama, comedy, supernatural and narrative non-fiction content, set against Indian historic and mythological eras. The stories will be innovative with high production quality and a distinct look & feel that will appeal to both men and women. EPIC will be the only channel to have shot at real locations in HD. Many well-known production houseswill be producing shows for the channel. The programming strategy will contain a mix of fiction shows, narrative non-fiction shows, short form content as well as films at launch.

 

[IndianMascot]

Mukesh Ambani joins M&M to back India’s 1st genre-specific channel 'Epic TV'


After Anand Mahindra, it's the turn of India's richest billionaire Mukesh Ambani to once again turn a venture capitalist and back a new media venture that is due to go on air mid-August.

"Epic TV" - a niche entertainment pay channel will be India's first to showcase genre specific content related to history, folklore and mythology. Set up in October 2012, Epic Television Network is being led by Mahesh Samat, former managing director of Walt Disney Company who left the multi-national last year after a four year stint.

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