See ur post number 2 bro. U brought up STAR. Come on bro, if STAR is successful then its a bcoz of their strategy. If ZEE does same they can bea winner too. As a viewer, i want quality production, presentation and representation of all sports and according to me every channel changes its policy with time. I am sure if ZEE had BCCI rights then they would have shown cricket on most channels at most times as it gives profit. Neo did same but those who dont have rights they show more of other sports. That is business, what is in demand gives u revenue but one must applaud STAR for promoting hockey, badminton, kabaddi, football etc. If ZEE does that then it will be good too