News18 set to unveil new look this month

THAKUR

EntMnt Contributor
Finest Member
The News18 brand seems to be taking centre stage in Mukesh Ambani’s news media business.

Ambani-controlled TV18 Broadcast, which is in the process of launching three regional channels under News18 brand, is all set to rebrand its English news channel CNN‐IBN as CNN News18. IBN, which stands for Indian Broadcasting Network, will be dropped from the logo. The new brand name and logo are most likely to come into effect from 18 April.

The media network is running teasers on the channel about the change in look.

Three promos featuring political commentator Swapan Dasgupta, journalist and author Ajoy Bose, and cricket expert Ayaz Memon are currently on air.

The promo says ‘Journalism with passion… coming soon’.

Without getting into the specifics, a top company official confirmed to TelevisionPost.com that the channel would be rebranded on 18 April.

Besides the rebranding, the channel would also unveil fresh programming, said another official.

The company has received the Ministry of Information & Broadcasting’s (MIB) clearance to rebrand the channel as CNN News18.

Read more at: TV18 to rebrand English news channel CNN‐IBN as CNN News18 | TelevisionPost.com | TelevisionPost.com
 
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