Tamil OLF mania in TN

[Technoglitch]

The big news in distribution circles is that UTV has sold Tamil Nadu rights of Madhur Bhandarkar’s Kareena Kapoor starrer Heroine for a whopping Rs 40 lakhs! Imagine a female oriented Hindi film getting such a high price in a market ruled by the Khan’s? The argument of the distributors is that if a Dirty Picture and Kahaani can make big money in TN, why can’t a film like Heroine?
The rise of multiplexes in key markets have also given an additional boost to OLF . Moreover it has suddenly become “cool” among Tamil audiences to watch Hindi movies. Remember Ilayathalapathy danced with Akshay Kumar in Rowdy Rathore and Thala is appearing in English Vinglish and more actors are doing straight Hindi films.

 

[IndianMascot]

Read somewhere that Heroine has already recovered half of the money invested through distributors even before the Movies has released.

 

[Technoglitch]

the hindi movies are popular due to subtitles present in multiplexes