OnePlus, the China-headquartered startup behind the much-talked about 'flagship-killer' One smartphone, wants to sell its 64GB variant at under Rs 25,000 in India in the coming months.
OnePlus One sports top-of-the-line hardware specifications, including a 2.5GHz Qualcomm Snapdragon 801 processor, 3GB RAM, a 5.5-inch 1080P display, 13MP camera with F2.0 aperture and Sony image sensor, 5MP front camera, 3100mAh battery, 4G-support and NFC. The 64GB version of the phone sells at $350 in the US.
The company is able to achieve this pricing by cutting distribution and marketing costs. Currently, it earns little or no money from the hardware, but aims to change that as the volumes grow.
Speaking to TOI Tech, Carl Pei, director, OnePlus global, said the company decided to explore the Indian market after seeing a high degree of interest from customers in India which was not among its launch markets.
OnePlus wants to price the 64GB One under Rs 25,000 in India - The Times of India
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