Technoglitch
Core Member
"We feel hydration drink, functional drinks are a big opportunity. Health and wellness is our focus, that is where the customer is moving. Trend is towards health related drinks. We will launch more products in these segments," PepsiCo India Vice President, Beverage Category, Vipul Prakash told PTI.
The company today launched a new product under Mountain Dew brands - Game Fuel - targeting the gaming community.
"We have launched new product under Mountain Dew brand, 13 years after it was launched in India. Game Fuel brand is present in the US and India is the second country where it has been launched," he said.
PepsiCo to focus on health related drinks- Business News
The company today launched a new product under Mountain Dew brands - Game Fuel - targeting the gaming community.
"We have launched new product under Mountain Dew brand, 13 years after it was launched in India. Game Fuel brand is present in the US and India is the second country where it has been launched," he said.
PepsiCo to focus on health related drinks- Business News
and fresh fruits juice