as info i got from MSM-SetIndia, yes they are launching it officially.They can't loose this time opportunity as IPL is going to end 2day
FIFA2014 will peak in July 1st week..So They are getting to utilize time-frame of about 1 month to make popular PIX HD to next 3 months...Since after 3 months AXN HD will make voice (Sept2014)
In spite having good movie library they got already late by 2years in HD Eng. Movie category and Not having Single HD channel in this category whereas other competitors already have pushed 2HDs long back.
They have future plans of also making way to 2nd HD Eng Movie channel( Optimistic name: FIX/RIX HD) to compete against already launched HBO Hits,Romedy Now+ and upcoming Star Movies Action HD.
Also it is on board that as MAX2 being launched ,They want to push MAX1 HD at the end of this year(Dec2014) and would balance the popularity of this HD-SD combo.
Internal info was they wanted to en cash IPL popularity over this time in seeing MAX1 HD however postponed the plans at last moment only since FIFA2014 n other 2 Entry level HDs on on way[Most IMP from MSM-AXN point of view]
We might get to see FIFA 2 ongoing scheduled matches one on Sony Six HD n 2nd on unplanned 2nd temp Sport HD KIX HD OR MAX SD respectively.Report says.No rigid info however on this.
So guys be ready to shake the table of Videocon D2h and Dish to see Beauty of Sony PIX HD asap ...!!!!!!