Premium PK Not OK: Single Screen Cinemas Refuse to Hike Ticket Price
Almost 200 single screens have reportedly decided to not screen Aamir Khan's PK
Bollywood has had a tough 2014 with some of the bigger films flopping at the box office. With PK, starring Aamir Khan, the industry had hope but now the producers of PK have locked horns with single screen operators after the latter refused to charge a premium on tickets.
Manoj Desai, owner of some of the oldest single screen theatres including Gaiety in Mumbai, is a man miffed with the makers of PK. Aamir Khan films are one of the most awaited each year, but this time around the makers want a premium from single screen owners - charging a premium on multiplex tickets is a not uncommon practice. Mr Desai feels that a premium on the ticket would almost double the prices and the common man would miss out on an Aamir Khan film.
"I run films on my screens at the rate of Rs 40 and 50, I can't ask people to pay Rs 300 per ticket," he said.
The Aamir Khan camp decided to not comment on the issue at all.....
Manoj Desai isn't alone in this fight against PK's price hike. Almost 200 single screens have joined hands and that means that Aamir's PK will now be released in 5000 screens which would be as many screens as Happy New Year had managed. Mr Desai and other single screen owners are looking to give films like Action Jackson and Lingaa an extended run instead.
This, however, isn't the first time that an Aamir Khan film has locked horns with the exhibitors. Way back in 2009, it was the multiplex owners Aamir's 3 Idiots wanted a 52 per cent revenue share from in the first week, 47.5 per cent in the second week, and 40 per cent in the third and fourth weeks.
Read more at: Premium PK Not OK: Single Screen Cinemas Refuse to Hike Ticket Price - NDTV Movies
Almost 200 single screens have reportedly decided to not screen Aamir Khan's PK
Bollywood has had a tough 2014 with some of the bigger films flopping at the box office. With PK, starring Aamir Khan, the industry had hope but now the producers of PK have locked horns with single screen operators after the latter refused to charge a premium on tickets.
Manoj Desai, owner of some of the oldest single screen theatres including Gaiety in Mumbai, is a man miffed with the makers of PK. Aamir Khan films are one of the most awaited each year, but this time around the makers want a premium from single screen owners - charging a premium on multiplex tickets is a not uncommon practice. Mr Desai feels that a premium on the ticket would almost double the prices and the common man would miss out on an Aamir Khan film.
"I run films on my screens at the rate of Rs 40 and 50, I can't ask people to pay Rs 300 per ticket," he said.
The Aamir Khan camp decided to not comment on the issue at all.....
Manoj Desai isn't alone in this fight against PK's price hike. Almost 200 single screens have joined hands and that means that Aamir's PK will now be released in 5000 screens which would be as many screens as Happy New Year had managed. Mr Desai and other single screen owners are looking to give films like Action Jackson and Lingaa an extended run instead.
This, however, isn't the first time that an Aamir Khan film has locked horns with the exhibitors. Way back in 2009, it was the multiplex owners Aamir's 3 Idiots wanted a 52 per cent revenue share from in the first week, 47.5 per cent in the second week, and 40 per cent in the third and fourth weeks.
Read more at: Premium PK Not OK: Single Screen Cinemas Refuse to Hike Ticket Price - NDTV Movies
