News Playtag Media plans to launch internet-based salon TV channel

Deepu

EntMnt Legend
Finest Member
Playtag Media Services, a Mumbai-based start-up floated by Sharon Misra and Mahesh Gulati, is planning to launch an internet-based salon-exclusive television channel in March. Christened Beautv, the channel will be available only in salons across India. Targeted at salon-going customers, the consumer-centric channel will have lifestyle-related content. The channel is currently in test mode and will be officially launched on 1 March. Beautv channel will be available to salons through a set-top box (STB), which will stream the content via the internet. The company, which also provides activation services to salons, plans to take the channel to 16,000 salons across India. The salons will get a customised channel free of cost to engage their customers, while Playtag will have access to their customers.

Read more at: http://www.televisionpost.com/television/playtag-media-plans-to-launch-internet-based-salon-tv-channel/ | TelevisionPost.com
 
Top