IndianMascot
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The in-market subscription revenue for C&S market is likely to cross Rs 6 trillion crore by the end of the next financial year. Digitisation is going to change the subscription revenue model forever with industry entering a quasi-consumer domain for the first time since its debut in the Indian market since the first Gulf War over 20 years ago.
Significant revenues will be driven by VAS which will push revenues over Rs 6 trillion crore with PPV (Pay Per View), with exclusive server-based content, events and broadband among other peripheral streams contributing over Rs 52 billion in the DAS areas alone. Digitisation has opened a whole new world of advertising opportunities for the FMCG industry which will benefit tremendously from C&S reach into the hinterland. Digitisation empowers MSOs and LCOs together to offer services to the advertising industry, region and language-wise. Nearly Rs 1,000 crore will be contributed by PPV from Bollywood considering 80 per cent of the releases do not cross seven days and largely are removed between two major releases. Digitisation offers the single largest revenue opportunity for Bollywood premieres in Tier 2 & 3 towns, especially regional movies.
Guest Times: PPV on digital cable poised to be biggest wave with DAS | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.