Prasar Bharati bags ABU's administrative membership

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Core Member
After 8 long years Prasar Bharati has been elected as a full member of Asia-Pacific Broadcasting Union's (ABU) administrative council at its general assembly held at Seoul. India's name was proposed by Japan's public service broadcaster (NHK).

The Prasar Bharati CEO Bharati Jawhar Sircar said the membership gives "India a direct say in matters as crucial as policy issues affecting broadcasters, negotiation of telecasting rights for major sporting events and ability to put across its point of view on the global flow of information."

The Administrative Council consists of 14 Full and Additional Full members, who are elected by the members of the annual General Assembly for a three-year term. Previous CEOs of Prasar Bharati had been Vice Presidents until former CEO B S Lalli refused to take the term as VP in Tokyo two years ago.

The ABU has more than 220 member broadcasters from 58 countries and runs a daily Asia vision satellite TV news exchange. The organization promotes the collective interests of television and radio broadcasters and encourages regional and international co-operation between broadcasters. The ABU Secretariat is located in Kuala Lumpur, Malaysia, and is headed by a Secretary-General appointed by the General Assembly.


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