IndianMascot
Core Member
Free-to-air channels have failed to enthuse entertainment seekers on the tube.
Doordarshan’s free fare on its Direct-to-Home (DTH) platform is receiving poor patronage from customers. Viewers are attracted to a host of DTH players in the private sector apparently due to the variety of package on offer despite having to pay for the same.
The government-owned media entity has lost a large chunk of its customers to other channels and is understood to be keen on limiting itself to news. The competition was so intense that Doordarshan’s regional channel might concentrate only on news and discard entertainment programmes altogether, according to sources in the media industry.
Doordarshan’s DTH wing is offering over 50 channels in various languages in the country, apart from a few entertainment channels and a sports channel. Subscribers have to pay the cost of equipment such as dish antenna and set-top box, but there are no monthly charges. In contrast, the private players charge according to the package selected, often varying from Rs.150 to Rs.500 every month.
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Doordarshan’s free fare on its Direct-to-Home (DTH) platform is receiving poor patronage from customers. Viewers are attracted to a host of DTH players in the private sector apparently due to the variety of package on offer despite having to pay for the same.
The government-owned media entity has lost a large chunk of its customers to other channels and is understood to be keen on limiting itself to news. The competition was so intense that Doordarshan’s regional channel might concentrate only on news and discard entertainment programmes altogether, according to sources in the media industry.
Doordarshan’s DTH wing is offering over 50 channels in various languages in the country, apart from a few entertainment channels and a sports channel. Subscribers have to pay the cost of equipment such as dish antenna and set-top box, but there are no monthly charges. In contrast, the private players charge according to the package selected, often varying from Rs.150 to Rs.500 every month.
Wish to read further, ------->
