Pro Kabaddi, which was flagged off on 30 January, has recorded a surge in its viewership with the opening week garnering 36 per cent higher viewership in urban India than the opening week in the previous season, claims the broadcaster. While the all-India urban viewership increased by 36 per cent to 74 TVMs in Season 3 from 54.5 TVMs in Season 2, rural India also joined the bandwagon, delivering a staggering 135 TVMs (BARC CS4+ Rural) for its first week in Season 3. The property also saw good consumption on Hotstar, the digital platform of Star India, where it witnessed 33 per cent growth in total minutes viewed over the first 11 days of Pro Kabaddi Season 3. Opening day engagement for the third season was twice that of the second season. The broadcaster also has claimed that the league has gained immense momentum on social media, with Twitter announcing that the event hashtag [HASHTAG]#LePanga[/HASHTAG] saw a 254 per cent growth over the last season.
Read more at: http://www.televisionpost.com/television/pro-kabaddi-3-sees-36-higher-viewership-in-urban-india/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/pro-kabaddi-3-sees-36-higher-viewership-in-urban-india/ | TelevisionPost.com
