Airtel Digital TV, the DTH arm of India’s largest telecommunications provider Bharti Airtel, PTC Network and Shemaroo Entertainment Limited, India’s leading entertainment content house, join hands to launch “Punjabi Tadka”– a subscription based video on demand service in Punjabi. The occasion was graced by Mr Hiren Gada, Director Shemaroo Entertainment Ltd, Mr S. Sriram, CMO, Airtel Digital TV, Ms. Rajiee M Shinde, Director, PTC and the popular singer Guru Randhawa.
This ad free service is available at a nominal fee of Rs39/month and can be accessed on channel number 580 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109434343. With this launch, viewers will now be able to enjoy latest punjabi movies, songs, movie clips, right inside the comfort of their homes.