News Ramdev expands empire beyond yoga to FMCG, business poised to touch Rs 2,000cr this fiscal

Deepu

Deepu

EntMnt Legend
Finest Member
It may be an unlikely combination -- yoga for inner peace and FMCG for external beauty -- but Baba Ramdevappears to have struck the right pose in both. The guru whose 'easy yoga' has won him a mass following is also cornering the FMCG market with daily use products ranging from soaps and mustard oil to cornflakes.

Baba Ramdev's brands seem to have scaled up quite rapidly. For fiscal 2014, Patanjali Ayurved, the company that manufactures the products, clocked a turnover of about Rs 1,200 crore, up from about Rs 850 crore a year earlier and Rs 450 crore in fiscal 2012, company filings and industry sources said. And in the current fiscal, Patanjali is expected to clock a turnover of Rs 2,000 crore, according to Aditya Pittie, CEO, Pittie Group. This marks a 67% jump from the previous fiscal.

Pittie is the Mumbai distributor for Patanjali's general trade business and a pan-India distributor for its modern trade segment.

Ramdev expands empire beyond yoga to FMCG, business poised to touch Rs 2,000cr this fiscal - The Times of India
 
IndianMascot

IndianMascot

Core Member
Yeah right. He is a businessman like another other. Best thing about that he he the owner, brand ambassador, and promoter of his company.
 
DashMajor

DashMajor

EntMnt Knight
Well must say he has a great mind, after becoming Celebrity Yog Guru he became Businessman via Patanjali, where other Baba's coming in limelight for bad reasons he coming in both politics and social reasons though he's glamour is dimming but he manage to grab camera focus and kept his Baba Ramdev brand alive. I won't be surprise if after few years he start giving speeches related entrepreneurship.
 
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