Ramoji Rao’s Eenadu Television plans to launch three channels

[Deepu]

Ramoji Rao-promoted Eenadu Television Pvt Ltd (ETPL) is building its television entertainment business following the buy-out of its non-Telugu assets by TV18 Group, which is now controlled by Mukesh Ambani. The company has received three new TV channel licences from the Ministry of Information & Broadcasting (MIB). The licences for the three channels are ETV Plus, ETV Life, and ETV Abhiruchi. According to industry sources, ETV Plus is going to be a youth general entertainment channel (GEC) while ETV Life could be a lifestyle-focused channel. Since ‘Abhiruchi’ is a cookery segment on ETV Telugu, the speculation is that ETV Abhiruchi could be spun off as a food-focused channel.

Read more at: http://www.televisionpost.com/television/ramoji-raos-eenadu-television-plans-to-launch-three-channels/ | TelevisionPost.com

 

[Sanjeev]

So three more channels from ETV group

 

[Akash Modi]

Oh God THey will launch channel

But Not Available in Any DTH Operators

 

[Deepu]

Oh God THey will launch channel

But Not Available in Any DTH Operators

Let them launch the channel first and later it will get added on DTH.

 

[DashMajor]

Oho awesome waiting for it

Also I think they're holding ETV Cinema license too but no planning

 

[SUNIEL]

What a plan! Etv focusing only on Telugu region. Its good to provide quality than quantity

 

[IndianMascot]

On one hand ETV channels being eaten up by Viacom and on other hand they are launching more channels

 

[DashMajor]

To compete on Telugu region and its a appreciable step since STAR will start their dadagiri soon.

 

[NinadG]

May be ETV having no-compete agreement with Tv18 in Andhra................

 

[DashMajor]

Probably atleast for next 5 years I am not gonna see Colors Telugu.