The regional television channels in Bihar will stand to gain more than the national news broadcasters as the state goes to polls next month. In fact, the regional television channels in Bihar are eyeing strong ad revenue growth due to political ads and increase in corporate and retail advertising. Even though print has an upper hand over television, the regional TV channels are expecting big gains both in viewership and in ad revenue from the election. Being localised, print media stands to gain the most from the state elections. They are followed by the regional channels, while the national channels, who are equally focusing on the elections due to their national importance, do not stand to gain much particularly from political advertising.
Read more at: http://www.televisionpost.com/special-reports/regional-channels-look-to-rake-in-moolah-from-bihar-elections/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/special-reports/regional-channels-look-to-rake-in-moolah-from-bihar-elections/ | TelevisionPost.com
