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It was in October last year when Zee Studio underwent a makeover and had changed its tagline from Hollywood on Television to See It All. The move seems to have paid off for the channel as it has tasted success recently.
Zee Studio content and marketing head Sharlton Menezes says that in the last two weeks (weeks 05-06) of 2015, the channel holds sway at the number three position with 15 per cent market share. The channel is at the number three position in the English Movie genre in eight Metros, CS AB 15-44 and All India at 1 million plus, CS AB 15-44.
“Before November, we stood at seven per cent and now we are at 15 per cent. So we have seen a growth of 100 per cent for the channel,” Menezes tells Indiantelevision.com.
Menezes attributes the recent success to the channel’s acquisition of strong library with series like Kung-Fu Panda, Madagascar and Mission Impossible. He believes that when packaged well to the right audiences, impressive numbers for the channel can show up. “We have been ahead of HBO according to this week's data,” Menezes claims.
As part of its content line up for the year ahead, Zee Studio has partnered with Disney and Paramount studios for content. One of the key properties it will showcase for this year will be the Godfather series. “We are looking at the age group of 16 to 30, who have not heard of this series and promote it in a way that 17,18, and 19 year olds would love to watch it since this is a sizable audience that has come onto TV over the last two or three years,” informs Menezes.
Indian Television Dot Com | Repackaging propels Zee Studio up the ladder
Zee Studio content and marketing head Sharlton Menezes says that in the last two weeks (weeks 05-06) of 2015, the channel holds sway at the number three position with 15 per cent market share. The channel is at the number three position in the English Movie genre in eight Metros, CS AB 15-44 and All India at 1 million plus, CS AB 15-44.
“Before November, we stood at seven per cent and now we are at 15 per cent. So we have seen a growth of 100 per cent for the channel,” Menezes tells Indiantelevision.com.
Menezes attributes the recent success to the channel’s acquisition of strong library with series like Kung-Fu Panda, Madagascar and Mission Impossible. He believes that when packaged well to the right audiences, impressive numbers for the channel can show up. “We have been ahead of HBO according to this week's data,” Menezes claims.
As part of its content line up for the year ahead, Zee Studio has partnered with Disney and Paramount studios for content. One of the key properties it will showcase for this year will be the Godfather series. “We are looking at the age group of 16 to 30, who have not heard of this series and promote it in a way that 17,18, and 19 year olds would love to watch it since this is a sizable audience that has come onto TV over the last two or three years,” informs Menezes.
Indian Television Dot Com | Repackaging propels Zee Studio up the ladder
