With assembly elections round the corner, Prabhatam Group-owned Sadhna TV Group has re-entered the Bihar market by expanding the coverage of its news channel Sadhna News Bihar/Jharkhand to the state. Launched in December 2008, Sadhna News Bihar/Jharkhand was a dedicated news channel for Bihar and Jharkhand. However, the company later withdrew from Bihar and limited the scope of the channel to Jharkhand only. The channel is looking to make hay as political parties are expected to splurge big money on advertising to reach out to the voters. The politically significant state will determine the future course of politics in the country. ETV Bihar/Jharkhand, Sahara Samay Bihar/Jharkhand and Maurya TV (Zee Purvaiya) are the main players in the market. Apart from Sadhna News Bihar/Jharkhand, the company also owns and operates four more channels, which include two news channels (Sadhna News Uttar Pradesh/Uttarakhand and Sadhna News Madhya Pradesh/Chhattisgarh) and two devotional channels (Sadhna Bhakti and Ishwar TV).
Read more at: http://www.televisionpost.com/television/sadhna-tv-groups-news-channel-re-enters-bihar-market-ahead-of-elections/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/sadhna-tv-groups-news-channel-re-enters-bihar-market-ahead-of-elections/ | TelevisionPost.com