IndianMascot
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Sudhakar Shetty-promoted real estate company Sahana Group is set to foray into television broadcast business with two news channels.
The Marathi news channel, Jai Maharashtra, will launch on 1 May, which is also the Maharashtra Day. Sahana News, a Hindi news channel, is planned for launch by the end of the year.
The test signal for Jai Maharashtra will start by first week of April.
The television business is housed under Sahana Films, a subsidiary of Sahana Group. Waahiid Ali Khan, who is the Consultant Editorial Director for Sahana Films, will oversee the operations of the Group's television business.
"We have received licence for two news channels. The Marathi news channel will launch on 1 May while the Hindi one will be available by the year-end," Khan tells Indiantelevision.com.
Undeterred by the presence of channels like Zee 24 Taas, ABP Majha, IBN Lokmat and TV9 Maharashtra, Khan feels that there is still space for a new Marathi news channel.
He is also confident about Sahana News despite the fragmented nature of the Hindi news genre.
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