Saregama India launches internet radio, activates digital music store

Xen

EntMnt Ambassador
Official Info
RPG Group-owned music label Saregama India, which has been adding digital media properties to its offerings, has introduced an internet radio service on its portal. The service is free for registered users but a few songs can be accessed even without logging in.

The channels currently available on the internet radio offer Malayalam, Punjabi, Marathi, Carnatic, Hindustani classical, Bengali, Tamil, Telugu and Hindi classics.

Saregama has been strengthening its digital media property for some time now. In July this year, the music giant picked up 10 per cent stake in Timbre Media, a company floated by former WorldSpace radio employees. The move was aimed at reviving WorldSpace’s legacy in India and also to launch some other mobile radio properties. The radio service was soon relaunched here as a mobile radio channel on Vodafone’s network.

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On the other hand, Timbre Media, which is essentially a music programming and audio content company, is also in the process of launching its own internet radio channel soon, says the portal. It seems that Saregama has utilised Timbre’s expertise to try out an internet radio service or Timbre could be trying its hand at the same on Saregama’s popular platform before launching its own channel.


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