IndianMascot
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While most multi-system operators (MSOs) in Kolkata are still stuck with billing and hence not able to provide new services, Essel Group-owned Siti Cable Kolkata is out to set an exceptional example.
The MSO has chalked out an ambitious plan to launch a slew of cable channels to stand out from its peers. It has also roped in former B4U chief distribution and marketing officer Debashis Dey to spearhead its cable channel business.
Siti Cable has already launched three cable channels which include a Hindi devotional channel (S-Bhakti), Bollywood channel (S-Bollywood) and an adventure channel (S-Adventure) with content sourced from National Geographic Channel (NGC).
Siti Cable, though, will not limit itself to entertainment and devotional channels; it also plans to launch a Bengali and a Hindi news channel, both of which are expected to hit the air waves by August.
Siti Cable Kolkata's local cable channel gamble | TelevisionPost.com