IndianMascot
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SITI Cable Network Limited believes that digitization provides an opportunity to build the business based on transparency at the same time servicing the customers using latest technology. The company has encashed on the life time opportunity by timely implementation of digitization in Delhi, Mumbai and Kolkata market & has announced having achieved over 1.2 million digital Cable TV customer base in three markets of Phase-1 cities of DAS (Digital Addressable System).
There is sharp rise in Set-top-Box (STB) penetration in last 15 to 20 days in its three markets of Delhi, Kolkata & Mumbai. The company has expected multifold increase in STB penetration due to digitization deadline of phase-1 cities.
Commenting on the landmark achievement, Mr. Anil Malhotra, Chief Operating Officer, SITI Cable Network Ltd said: "We are delighted and thank over 1.2 million SITI digital cable TV customers who helped us in achieving this landmark. We also owe this achievement to our cable operators who have bestowed confidence in us. SITI Cable pioneered the digital cable in India and since then we have been the frontrunner of digital cable tv innovations in the country. Now we aim to achieve the next 1.3 million customers very soon."
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