IndianMascot
Core Member
MultiScreenMedia's (MSM) sports channel Sony Six has added a feather in its cap in its bid to bag marquee properties that appeal to the youth.
It has won the rights for the Uefa Euro 2016 soccer tourney across the Indian sub-continent. The channel will telecast live all 51 matches of the tournament. Last year's edition aired on Neo. It has been learnt that Neo had paid around $10 million for it and the MSM deal was a substantial jump.
The Euro, it is worth noting is the third most valuable soccer property behind the soccer World Cup and the English Premier League (EPL). The top European nations take part in it to find out which is the best in soccer. This acquisition is significant for Six as this marks its first entry into international football. The channel has aired the 2014 Fifa WC Qualifiers. The Euro 2016 event is the first successful acquisition of a major professional football competition by the channel.
Wish to read further, ------->
Last edited:
