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The information and broadcasting ministry plans to launch an SMS campaign to sensitise cable TV subscribers in phase I and phase II cities about the need to fill the Consumer Application Form (CAF), an official release said Friday.
The consumers are required to fill the CAF in order to exercise their choice of channels and make the payment for the channels of their choice only.
Officials said the ministry had set March 31, 2013, as the deadline for digital transition of cable TV in 38 cities in the phase II of digitisation. The phase I of digitisation covered Delhi, Mumbai, Chennai and Kolkata.
The ministry has been monitoring the availability of set-top boxes with the Multi System Operators (MSOs). Broadcasters are already running scrolls on TV channels to inform the public about the importance of filling the CAF forms.
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