Cloud-managed broadcast service provider Amagi on September 14 announced that SonyLIV is using its ‘thunderstorm’ cloud-based platform for targeted over-the-top (OTT) dynamic ad insertion. As part of the deal, Amagi will monetize premium GEC and movie channels on SonyLIV OTT platform, generating additional ad revenues for the hugely popular on-demand and linear service.
SonyLIV is the OTT platform of Sony Pictures Networks India and its library consists of 23 years of content from the network channels in India — Sony Entertainment Television, SONY SAB, SONY MAX, AXN, SONY PIX, ANIMAX and SONY TEN to name a few.
SonyLIV partners with Amagi to grow OTT ad revenues - Moneycontrol.com
SonyLIV is the OTT platform of Sony Pictures Networks India and its library consists of 23 years of content from the network channels in India — Sony Entertainment Television, SONY SAB, SONY MAX, AXN, SONY PIX, ANIMAX and SONY TEN to name a few.
SonyLIV partners with Amagi to grow OTT ad revenues - Moneycontrol.com
