For the first time, Sony MAX HD has moved away from its static logo to something, which animates every few seconds.
The logo remains the same but the logo itself animates to give it more life on-screen. Its flagship sister channel, Sony Entertainment Television overhauled its logo last year and since then has been animating fully.
Sony TV and Sony MAX both will launch HD versions next month. It is expected, the Sony MAX logo will change for its HD equivalent.
Sony MAX refreshes on-screen logo in UK ahead of HD
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