Sony Pal expected to launch on 1 September; Juhi Chawla to be the face of the channel

[Deepu]

Multi Screen Media (MSM) is ready to launch its third Hindi general entertainment channel, Sony Pal. While an official announcement is expected soon, highly placed sources in the company have confirmed that the company is looking at 1 September as the launch date for the channel. MSM has also roped in Bollywood actress Juhi Chawla to be the face of the channel. Earlier, media reports had suggested names such as Lara Dutta and Raveena Tandon. Sources said that Sony Pal will primarily be a women-centric channel with a strong focus on small towns. “We are in the final stages of launch and all the formalities are done already. The tentative launch date for Sony Pal is 1 September,” a source said. “Juhi Chawla is going to be the face of the channel,” he added.

Read more at: http://www.televisionpost.com/television/sony-pal-expected-to-launch-on-1-september-juhi-chawla-to-be-the-face-of-the-channel/ | TelevisionPost.com

 

[DashMajor]

I think dishtv and Siti Cable will add this channel first, just waiting for a Test Transmission.

 

[Technoglitch]

women centric channel and what about other channels

 

[IndianMascot]

Women centric channel. Let's stay away from it then.

 

[DashMajor]

So they will bring back Ladies Special kinds of shows which already shoved by audience in a hole

 

[IndianMascot]

Looks like Sony Pal went for Logo change before the launch

 

[Deepu]

‘Sony Pal is a celebration of woman and a tribute to her’

MSM is all set to launch its third Hindi general entertainment channel, Sony Pal. Targeted at 15–34 female audiences of SECs B, C, D and E, the channel aims to inspire and empower the woman of today. With a tagline ‘Yeh Pal Hamara hai’ (This moment is ours), the channel seeks to touch the entire gamut of emotions of womanhood and celebrate her journey through various moments that define her.

Q: Have you signed all distribution deals for the channel?
NP Singh: On the launch day, the channel will be available on all the major cable and DTH networks. So it will be on all the major MSOs, including Fastway in Punjab, as well as all the DTH platforms, including Tata Sky. Launch reach is extremely important as that’s what gives a viewer an opportunity to sample the channel and the content.

Read more at: http://www.televisionpost.com/television/sony-pal-is-a-celebration-of-woman-and-a-tribute-to-her/ | TelevisionPost.com

 

[Deepu]

Spelling out Sony Pal’s positioning and content strategy

A Hindi general entertainment channel that will inspire and empower women of the country, that will help her embrace the positive aspects of modern India while preserving her traditional responsibilities and will showcase familial togetherness and bonding—this is the idea behind Multi Screen Media’s (MSM) upcoming channel Sony Pal. As reported first by TelevisionPost.com, the channel will start airing from 1 September and will have Juhi Chawla as the face of the channel.

Read more at: http://www.televisionpost.com/television/spelling-out-sony-pals-positioning-and-content-strategy/ | TelevisionPost.com

 

[IndianMascot]

Good that Juhi too got some work. Only Madhuri was grabbing all jobs here

 

[Mazi]

Anirudha u can expect every channel on dishtv even in testing phase