IndianMascot
Core Member
I am surprised how came channel not yet added by Dish TV for testing 
Sony Pal expected to launch on 1 September; Juhi Chawla to be the face of the channel
- Thread starter Deepu
- Start date
bcoz channel has not started testing on C bandI am surprised how came channel not yet added by Dish TV for testing
bhaskarkilli
Core Member
Official launching date also not yet known.But got news that channel will start from Sept 1st.
i think now its confirm
Targeted at women, mostly housewives, in the age group of 15-34 years, in SEC BCDE, Sony Pal was a dream for Singh, which is now finally taking shape. The target audience was chosen after the result of the research which showed that 88 per cent of viewership for a GEC comes from housewives. “The new channel will complement our other offerings,” he says.
“Today’s women have started realising that they can not only contribute to the society, but also augment family income. Through Pal, we will celebrate these women,” says Singh.
The network did an extensive research before deciding on the content, the channel packaging and the target audience. “Our research showed that there was latent demand for a content which was progressive and positive,” he informs.
The channel is based on the theme ‘Yeh Pal Humara Hai’. “This is the moment to shine, to evolve, to excel and achieve. This moment belongs to her and her alone,” says Sony Pal and Sab senior EVP and business head Anooj Kapoor while adding that this is not a generic promise, but a personalised one.
The channel logo, which dons colours pink, purple and yellow and has diamonds, a woman’s best friend, has been designed by an Australian agency.
The channel launches with nine shows, these include: Simply Baatein which is produced by GR8 Entertainment and anchored by Raveena Tandon, Dil Hain Chotasa Choti Si Asha, produced by SOL Productions and hosted by Ragini Khanna and Jay Soni, Shashi Productions’ Ek Rishta Aisa Bhi, Miloni Films’ Khushiyon Ki Gullakh Aashi¸ Singhasan Battisi by Creative Eye, Pia Basanti Re by Rashmi Sharma and Pawan Kuma, Tum Sath Ho Jab Apne produced by Sphere Origins, Sister Didi by DJ’s Creative Unit and Yeh Dil Sun Raha Hain by Balaji Telefilms.
Sony seeks ‘Pal’ in housewives | Indian Television Dot Com
It will be available on all major DTH & MSO's from launch date
IndianMascot
Core Member
Deal with Tata sky is confirmed and with remaining they might be almost concluding the deals.
Hence they are sure that it will be available on all DTH and MSO from launch date.
It's almost 20 days remaining. So they can easily workout with all in between.
Hence they are sure that it will be available on all DTH and MSO from launch date.
It's almost 20 days remaining. So they can easily workout with all in between.
bhaskarkilli
Core Member
still launching date is not confirmed.