Though the dust is yet to settle on year 2015, Sony Pictures Networks India’s English movie channel Sony Pix has outlined its strategy for 2016, which it calls version 2.0 of its ‘Stay Amazed’ brand positioning. If version 1.0 of ‘Stay Amazed’ was about investing in great content, driving perception and doing innovation to break the clutter, version 2.0 will see the channel pushing the envelope with scale, style and talkability. The channel will do 70-odd premieres during the year compared to 40 premieres in 2015. Some of the mega premieres lined up for 2016 include ‘Fast and Furious 7′, ‘Minions’, ‘Jurassic World’, ‘Everest’, ‘The Hunger Games Mockingjay Part 2′, and ‘The Walk’. In version 2.0, it will also have content from NBC Universal apart from Sony Pictures Entertainment, MGM and Lionsgate. It will have new franchises like ‘Fast and Furious’, ‘Jurassic Park’, ‘Hunger Games’ in addition to ‘James Bond’, ‘Rocky’ and ‘Star Wars’.
Read more at: http://www.televisionpost.com/television/sony-pixs-aggressive-growth-plans-for-2016/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/sony-pixs-aggressive-growth-plans-for-2016/ | TelevisionPost.com
