Sony to launch a new English Movies Channel

[IndianMascot]

What marketing initiatives have been taken to create awareness about the new positioning?

We have just done a series of marketing activities announcing the re-launch and are currently working on building communication around the proposition of ‘Stay Amazed’. All viewer-oriented communication and all big marketing campaigns will henceforth be based on the ‘Stay Amazed’ proposition of the channel.

We keep evaluating business opportunities, including a second channel at an opportune time. The important thing is there should be enough differentiation between the channels that we run.

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[Teufel]

It will be great to have a new English movie channel from PIX.

 

[IndianMascot]

It would be even better if they launch HD channel as pix has amazing collection of movies.

 

[Teufel]

Hmmm. Why haven't they launched Sony PIX HD yet?

 

[bhaskarkilli]

I surprised to see this interview there is no question about their HD channels.

 

[IndianMascot]

They made a makeover of pix but still no clue of launching its HD version. Are they waiting for complete DAS?

 

[Shiwesh Kumar]

Sony is pioneer in Entertainment yet in spite of their counterparts having Movies HD channels launched they are yet to launch PIX HD and MAX HD. It has been 2 years and now from any standards, this is too late for a house like Sony...

 

[bharatkumar]

I don't want pix hd

all waste movies

 

[IndianMascot]

Pix has a better library than movies now and star movies.

 

[Teufel]

I believe Star Movies, PIX, HBO and Movies Now, Zee Studio they all are good.