Sony TV launches HD feed !!

[Chief]

Sony Entertainment Television (Set) has launched its high-definition (HD) feed starting today.

The HD feed will be available for analogue and digital distributors. It will be available on direct-to-home (DTH) providers like Dish TV, Tata Sky, Airtel Digital TV and Videocon D2H.

Additionally, it will also be available on cable networks like Hathway cable & Datacom and Seven Star.

Multi Screen Media COO NP Singh said, “I am pleased to announce that our flagship channel Sony is all set to be broadcast in HD. Traditionally, SET Network has always embraced technological excellence and going HD is another step in that direction."

Set senior EVP and business head Sneha Rajani said, "As a channel that has always been a pioneer in its content offering for the TV audience at large, Sony will continue to keep its viewers in the forefront and be a leader in the marketplace. Going HD is a continuation of that focus and a very proud moment for us all."

Other Hindi general entertainment channels – Star Plus, Zee TV and Colors – already provide HD feed.

Six, the recently launched sports channel from the Multi Screen bouquet, is already available in HD.

 

[Chief]

Sony Entertainment Television will launch broadcast in High Definition from 28 May. The HD feed will be available for analog as well as digital distributors, including Tata Sky, Airtel, Dish TV, Videocon, Hathway and Seven Star.

NP Singh, chief operating officer, Multi Screen Media Pvt Ltd, said, "Traditionally, SET Network has always embraced technological excellence and going HD is another step in that direction. Improving viewer delight is our aim and I am sure that our consumers will enjoy the enhanced viewer experience immensely."
Sneha Rajani, senior executive vice president and business head, Sony Entertainment Television, added,
"As a channel that has always been a pioneer in its content offering for the TV audience at large, Sony will continue to keep its viewers in the forefront and be a leader in the marketplace. Going HD is a continuation of that focus and a very proud moment for us all."

Multi Screen Media already offers two of its channels, Six and Max, in High Definition.