Star’s movie acquisition strategy

[Deepu]

Star India has virtually stopped acquiring Hindi movies due to exorbitant prices and has strategically scaled down the exposure of South Indian films on its movie channels.

Star Gold, the flagship Hindi movie channel from Star India network, has stopped acquiring South Indian movies. This is part of the channel’s strategy to cut down on airing South India movies dubbed in Hindi. “We have stopped acquiring dubbed South Indian movies to a great extent,” Star Gold and Movies OK EVP and GM Hemal Jhaveri told TelevisionPost.com. While South Indian movies dubbed in Hindi have been doing well on Hindi movie channels, Jhaveri said it cannot be a long-term strategy as not every dubbed South Indian movie is of good quality.



He also stated that Star has virtually stopped acquiring Hindi movies due to unrealistic price escalation by producers. Star can manage without acquiring movies as it has a long-term deal with two big stars, Salman Khan and Ajay Devgn, which, along with other acquisitions, ensures a regular slate of new movies for the broadcaster.

He also added that there are no plans to launch HD feed of Movies OK.

Read more at: http://www.televisionpost.com/television/stars-movie-acquisition-strategy/ | TelevisionPost.com

 

[aumnamonarayan]

Excellent, i have been tweeting, mailing and sending facebook messages to the to stop airing dubbed south indian movies. Infact this malice needs to stop across all hindi movie channels. There are enough good bollywood movies in last so many decades which should be shown instead. Movies Now succeeded bcoz of this strategy in their genre bcoz they showed english movies which though were old but were good and other english movie channels had never shown them as they just repeated same new movies. Movies Now revolutionized the english movie channel genre wish someone replicates it in hindi movie genre

 

[IndianMascot]

Good that they are not launching Movies OK HD

 

[Teufel]

So the next movie to premier on StarPlus is 'Kick' and 'Singham Returns'

 

[Sanjeev]

So the next movie to premier on StarPlus is 'Kick' and 'Singham Returns'

And I am waiting for it

 

[IndianMascot]

Premiere se yaad aaya

 

[Sanjeev]

Premiere se yaad aaya

Kya yaad aaya bro

 

[IndianMascot]

Check WTP Section


World Television Premiere of " Humpty Sharma Ki Dulhaniya " | Entertainment Forum India : DTH , Technology and Entertainment Forum

 

[DashMajor]

Movies OK in the top for what ?

 

[IndianMascot]

Movies OK in the top for what ?

Movies OK racing ahead | Entertainment Forum India : DTH , Technology and Entertainment Forum