Star CJ plans to launch lifestyle channel targeted at females.

[SarfaRaZ]

MUMBAI: CJ O Group and Providence
Equity Partners-owned Star CJ
Network is planning to launch a
second home shopping channel called
Star CJ2 Alive, Star CJ CEO Kenny Shin
told TelevisionPost.com.
The new channel will be positioned
as a lifestyle channel primarily
targeting females.
The company is awaiting the Ministry
of Information and Broadcasting’s
(MIB) clearance to launch the new
channel. Shin is hopeful of getting
the approval soon as the new
government has been swift on
clearing pending applications.
Star CJ2 Alive currently runs as an
18–20 hour slot on many direct-to-
home (DTH) and cable TV platforms.
It is available on DTH platforms like
Dish TV and Videocon d2h. On cable
TV, it is available on platforms like
Hathway Cable and Datacom, DEN
Networks, Siti Cable, InCable,
Fastway, and GTPL.
“We plan to launch a home shopping
channel in lifestyle category targeted
at females. We have already applied
to the government for a licence to
launch the new channel. Once we get
the government approval, we will
launch the channel,” said Shin
without divulging much about the
new channel.

Star CJ plans to launch lifestyle channel targeted at females | TelevisionPost.com

 

[DashMajor]

Another Woman based channel

 

[Sanjeev]

So star copying the tag line of zee and sony launching another women oriented channel

 

[Devesh]

What about man, no channels from them.

 

[DashMajor]

Men watch channels for Women s only so no need for separate channel of Men

 

[Sanjeev]

Men watch channels for Women s only so no need for separate channel of Men

Men has so many channels to watch so no need for men's channel now