Article Star India: All our channels are profitable except sports

[Arun.D]

Star has been aggressive in lapping up sports properties. Will we also see that aggression in new entertainment channel launches this year?

We will launch channels in the space where there is an opportunity for increasing viewership. For us, right now there are no vacant spaces. The big opportunity will come from sports if we want to launch more channels there, as we have a lot of content to fill this space. HD channels, for example, may be a big opportunity when it comes to sports. We would like to launch a few more HD channels because right now we have only two. We will have HD channels on a business like Asianet where we have our leadership share.


‘All our channels are profitable except sports’ | TelevisionPost.com

 

[Arun.D]

They have mentioned about launching new HD channels in sports area. See the highlighted line below...

How is your Hindi sports channel launched last year doing?
When do you plan to launch it in other regional languages? That will be a step later. We have already done a Hindi channel and I think we need to build it before we get into more channels. But regional sports channels are definitely an opportunity and as we move forward, there may be a Tamil, Marathi or Telugu channel. Right now, there is a lot of content that we want to put on HD. But we don’t have enough HD channels. So we would like to have at least four HD sports channels. The number of HD channel households is close to two million, which we expect to grow to 10 million in next 12–16 months. Globally, HD is driven by sports in a big way, followed by movies.

Read more at: http://www.televisionpost.com/television/all-our-channels-are-profitable-except-sports/ | TelevisionPost.com

 

[Gssran]

So as per article 2 more sports HD channel coming in near future.

 

[Technoglitch]

asianet and star Vijay in HD too in near future!

 

[IndianMascot]

So, Star is now planning for more HD channels and falsely agreed that its Sports channel are making losses.

 

[Technoglitch]

a dedicated sports HD channels which would increase its subscription revenues and for customers it is more hole in the pocket

 

[people]

Asianet,Maa,vijay,zee Tamil ,jaya expected.

 

[Technoglitch]

Asianet,Maa,vijay,zee Tamil ,jaya expected.

and so that more HD content would be available on sun network.

 

[IndianMascot]

I am expecting more monopoly with new channels. The speed of launching channels is faster than event acquisitions . Star Sports 2 is already flopped and they still have plan to launch more channels. Simple reason is to make more money.

 

[bhaskarkilli]

What they can do?still these channels are not available in Dish tv which is India's leading DTH.

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