Star India has bolstered its cricket line-up with the acquisition of Asia Cup global media rights for eight years from 2016 to 2023. The events included under this agreement are Asia Cup, Women’s Asia Cup, Emerging Asia Cup and U19 Asia Cup. The decision to award the rights to Star was taken at the Asian Cricket Council’s (ACC) meeting held in Singapore. ACC President Sidath Weetimuny said, “The value offered by Star India is significantly higher than any of ACC’s previous commercial contracts and it will provide much needed funds for the development of the game in Asia.” The ACC had on 2 November published an ITT for certain media rights relating to the Asia Cup tournaments scheduled to be held from 2016 to 2023. The media rights package included television, audio, internet and mobile rights for all territories globally.
Read more at: http://www.televisionpost.com/television/star-india-bags-asia-cup-global-media-rights-till-2023/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/star-india-bags-asia-cup-global-media-rights-till-2023/ | TelevisionPost.com
