Star India reduces RIO rates of Star Sports HD1 and HD2

[THAKUR]

21st Century Fox-owned TV network Star India has reduced the reference interconnect offer (RIO) rates of its two high-definition (HD) sports channels Star Sports HD1 and Star Sports HD2 in order increase their penetration.

As per the broadcaster’s new HD channel rate card, the price of the two HD channels has been decreased to Rs 50 each. Earlier, the RIO price of the two channels was in the vicinity of Rs 110 each.

“Star has rationalised the prices of Star Sports HD1 and Star Sports HD2.

Both the channels will now be sold at Rs 50,” a Star India official said on condition of anonymity.

“We have looked at market demand and thought that perhaps Rs 50 would be the correct price point in terms of gaining traction in the sports genre,” he added.

Star India’s sports network comprises four HD channels, namely Star Sports HD1, Star Sports HD2, Star Sports HD3 and Star Sports HD4. The HD channels mirror the four standard-definition (SD) channels.

Read more at:

Star India reduces RIO rates of Star Sports HD1 and HD2 | TelevisionPost.com

 

[DashMajor]

Still costly.

 

[Technoglitch]

HD channels cost is nominal.

 

[IndianMascot]

It should go down to Rs 30-35 max.

 

[Vadirocks]

They Have Already Done It On 21st Oct 2015

Also Announced Incentive Schemes For All The HD Channels

That Looks Very Attractive,,,,,,,,,,,,

Star World Premiere HD Price Also To Go Down,,,,,,

 

[aumnamonarayan]

Don't worry 95% deals done r on fixed deal basis, RIO gardly comes to the picture.

Tata Sky is overcharging as it is their decision. See Videocon, their a-la-carte prices r cheap

 

[IndianMascot]

 

[Deepu]

But why Tatasky is charging 75 Rs for each channel?

 

[IndianMascot]

Remaining amount is for Tata Sky excellent services may be

 

[Technoglitch]

HD channels price are on par with SD channels now. This is the basic charge and each content distributor charges more or equal according to the deal.