STAR India sees decline in viewership

[aumnamonarayan]

Here is Star being over adventurous and killing its viewership. Though its right that Cable Companies under declare customers and that hits broadcaster's revenue but RIO has completely killed the real motive of getting proper revenue


scatmag.com - Satellite & Cable TV

 

[Technoglitch]

Fx and fox crime would see more decline in viewership because it airs reruns only,

 

[DashMajor]

RIO will give benefits only when each and every channel having unique and fresh contents there is no moment of excuse.

Since channels were buckled in the package broadcasters can assure ourself that people will watch any of their channel for at least 10% per month.

Now since STAR moved to RIO it will hurt them from unpopular channels. Because no subscriber wants to see same contents in two different channels and if contents are not best then not require to add it.

 

[NinadG]

OMG...seems to be very serious issue for Star now......
Star World down by 28%....Star Sports down by 10%.........
Senior mgmt people leaving company because of turmoil.......
What would happen after world cup.......... ?

 

[Technoglitch]

we can expect some change after WC.

 

[DashMajor]

I am expecting downfalls in Star Sports 3, Channel V, Star Utsav, Life and Movies Ok and in English channels.

Now Star having big pressure on launching a new channel when their actual channels ate struggling how come their new channels generate the viewership.

 

[Sanjeev]

I am expecting downfalls in Star Sports 3, Channel V, Star Utsav, Life and Movies Ok and in English channels.

Now Star having big pressure on launching a new channel when their actual channels ate struggling how come their new channels generate the viewership.

So you must be very happy with these

 

[Technoglitch]

This would break the arrogance of Star channels and also the downfall.

 

[Sanjeev]

Yes now they will realise their mistake after the bubble bursts

 

[Technoglitch]

i am happy to pay for SWP channel, star world and star movies but wont pay for other channels.