English movie channel Star Movies premieres ‘The Wolverine’ on Independence Day at 1 pm, 9 pm. Hugh Jackman plays the title character in the film The Wolverine/Logan. Aet in Japan, the film chronicles Logan’s Samurai training and has some incredible action sequences. The film made roughly $414.8 million worldwide. The broadcaster is doing 360 degrees marketing and digital campaign around ‘Wolverine’.. The experiential campaign focuses on consumer engagement giving them a taste of the film like never before. The broadcaster has tied up with Gold’s Gym for an intensive Wolverine Workout session.
Read more at: http://www.televisionpost.com/news/star-movies-marketing-campaign-to-promote-the-wolverine-premiere-on-independence-day/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/news/star-movies-marketing-campaign-to-promote-the-wolverine-premiere-on-independence-day/ | TelevisionPost.com
