IndianMascot
Core Member
Star Sports is pulling all stops to woo viewers for the soccer series Barclays Premier League (BPL), which kicks off on Saturday.
For the first time, the broadcaster is set to air nearly 100 soccer matches with Hindi commentary (two matches a week) It has also launched an aggressive campaign with the Indian cricket captain M.S Dhoni urging viewers to watch soccer.
The company said it had managed to sell nearly 85 per cent of the annual ad inventory even before the start of the league. The company has so far got six key advertisers on board, such as Tata Motors, Tata Telservices, Nokia India, Pernord Ricard, Adidas, Amul (Gujarat Co-operation Milk Marketing Federation) as associate sponsors.
DTH and digital cable viewers will be able to choose their language of choice under the dual audio feed system. The focus on Hindi will also be seen in the non-live programming so that first-time soccer viewers can understand the nuances of the game and get familiar with soccer clubs.
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