I already mentioned about this,once again I am saying dont comparing ESS HD channels with Star sports 2 channel.it is a new channel and completely it wants publicity.Star will do proper marketing and try to add in all DTHs.ESS HD channels story some thing different.Now Star is investing more money for cricket rights to BCCI.So they are increasing money day by day..second this is ESS HD channels are most demanding channel that is the reason also Star increasing the price.Deals with DTH service to DTH service is vary.If the price workout then only any DTH will keep those channels if not simply remove them like what ADTV does.
I heard Dish TV got all the deals with star is very cheap(it is the first DTH and that time deal was very cheap)and all star channels came to Dish TV very very economic.That is the reason Dish TV earning more money which is not applicable to other DTHs.They are dealing with star and other networks are very costly.