IndianMascot
Core Member
Why Star Sports is retiring ESPN brand in India
With a commitment of over Rs.20,000 crore in sports in India, Star India is looking to aggressively build its business in the country with the launch of six new sports channels under the Star Sports banner. The new channels— Star Sports 1,2,3,4 and HD-1 and HD-2—will sport a new logo and go on air from 6 November with the Indian cricket team’s captain M.S. Dhoni as a brand ambassador. Sanjay Gupta , chief operating officer at Star India Pvt. Ltd, shared the broadcaster’s plan for sports content and why digital is the way to go. Edited excerpts:
Your company has said it has set aside $2 billion for the next five years for sports. How will you use this?
We are committed to over Rs.20,000 crore of investment (in sports) in this country. Fundamentally, sports fans have been irregular viewers of content on TV. Within the time they spend, almost 80-90% of it is spent on cricket. What we need to do is to ignite the passion for sports and get people to spend a lot more time watching it on TV.
Wish to read further, -------->
With a commitment of over Rs.20,000 crore in sports in India, Star India is looking to aggressively build its business in the country with the launch of six new sports channels under the Star Sports banner. The new channels— Star Sports 1,2,3,4 and HD-1 and HD-2—will sport a new logo and go on air from 6 November with the Indian cricket team’s captain M.S. Dhoni as a brand ambassador. Sanjay Gupta , chief operating officer at Star India Pvt. Ltd, shared the broadcaster’s plan for sports content and why digital is the way to go. Edited excerpts:
Your company has said it has set aside $2 billion for the next five years for sports. How will you use this?
We are committed to over Rs.20,000 crore of investment (in sports) in this country. Fundamentally, sports fans have been irregular viewers of content on TV. Within the time they spend, almost 80-90% of it is spent on cricket. What we need to do is to ignite the passion for sports and get people to spend a lot more time watching it on TV.
Wish to read further, -------->