Man, these STAR people are extremely clever. First they had ESPN, Star Cricket and Star Sports. So only Stsr Cricket was there for Cricket and other 2 aired other sports like Football, Basketball, F1, Badminton, Hockey etc. Now with the so called ''Sports Revolution'' they Converted Star Sports to Star Sports 1 and made that also a Cricket Channel, Star Cricket became Star Sports 3 again a Cricket Channel, they launched Stsr Sports 2 saying that it will have maximun football action but again after their it got distributed well they made it a Cricket Focused Channel thus fooling people, only Star Sports 4 which was the new name of ESPN airs football content all day.
Now again they are very clever, they are taking all Football Content off Star Sports HD2 from 1st Feb and now this HD channel will play all contents from Star Sports 2 which is Cricket. Customers will again start asking for Star Sports HD4 which they r launching as it will cover all the football and to attract Hindi Viewers they r luring them with HD3.
Smart , very smart. Launch new channels saying that it will cover other sports and slowly start showing cricket on them all day then start saying to customers that we have launched new channels and it will air football and the saga continues. They have licence for few new SD channels too now, again they will play this game i am sure.