Star India will officially launch its free-to-air (FTA) Hindi movie channel Star Utsav Movies on 28 May. The channel, targeted primarily at rural markets, will be initially available exclusively on Doordarshan’s free direct-to-home (DTH) platform Freedish. Star will take a call later on the channel’s future distribution strategy. Star Gold, Movies OK, Star Gold HD and Star Utsav Movies general manager Hemal Jhaveri said there was a need gap in the rural market.
Read more at: http://www.televisionpost.com/television/star-utsav-movies-now-to-be-only-on-dd-freedish-launch-on-28-may/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/star-utsav-movies-now-to-be-only-on-dd-freedish-launch-on-28-may/ | TelevisionPost.com
